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Who we are

We are Oman’s organized supermarket chain.

About our company

At Salam Fresh

We are dedicated to bringing you the best quality products and a superior level of customer service. Shopping at Salam Fresh SUPERMARKET should be a delightful experience. We want to provide you with a clean and friendly environment, a knowledgeable staff to help you with all of your shopping queries, and prices that will suit your budget and save your money!


Our vision is to become a leading retailer by offering superior customer service and unique retail propositions in all our channels including products, variety, quality, value, people, and convenience for our customers. To be the most trusted retailer where people love to work and shop.


We are committed to our customers and community, and value mutual respect, fairness, and openness throughout our business. To be the first choice of customers by offering great quality and services at fair prices and serving them whenever and wherever they want because We know our customers better than anyone else.

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Our Core Values

9:00 AM – 6:00 PM
Customer service provides enhanced perception and loyalty

Our values are integral to our relationships with suppliers, colleagues and other stakeholders.




  • Fresh food – from farm to table.
  • Vertical integration – We own the supply chain and we source locally and globally
  • Honest prices – affordable for everyone
  • Our supermarkets reflect what matters to us at Salam fresh and reliable food at good value.
  • Great availability and Transparent promotions
  • Qualified and trained staffs.
  • Friendly people from Multiple nationalities offer the best products, advice and quality service.
  • Customer service provides enhanced perception and loyalty